Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)

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About this book

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

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Product details

Publisher ‏ : ‎ Columbia Business School Publishing; Illustrated edition (September 3, 2013)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 232 pages
ISBN-10 ‏ : ‎ 0231163568
ISBN-13 ‏ : ‎ 978-0231163569
Item Weight ‏ : ‎ 1.1 pounds
Dimensions ‏ : ‎ 5.98 x 0.69 x 9.02 inches

Best Sellers Rank: #738,633 in Books (See Top 100 in Books)
- #353 in Business Structural Adjustment
- #436 in Organizational Change (Books)
- #468 in Industrial & Product Design

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